LG announced that the company will introduce more than 10 Smartphones in Taiwan, accounting for approximately 50% to 60% of mobile phones to be released by the company in the Taiwanese market this year, according to an April 21, 2011 report by the Commercial Times of Taiwan. LG plans to boost its share in the Taiwanese mobile phone market to 20% in 2011, up from the current approximately 10%. Since LG is reported to focus on Smartphone sales this year, the company projects that its mobile phone ASP (Average Selling Price) in 2011 will double compared with 2010, according to the same source.