Taiwan Star Telecom announced partnership with Chinese online commerce operator Sfht.com and online travel agency Ctrip.com to take advantage of the influx of Chinese travelers to Taiwan, reported United Evening News on April 29. Under the cross-business cooperation, Chinese visitors who come to Taiwan through Ctrip.com and sign up for Taiwan Star's telecom services will be rewarded with discounts from top Taiwanese retailers on Sfht.com. Taiwan Star Telecom said that Chinese travelers visiting Taiwan amounted to four million in 2014, with a total consumption of NT$270 billion (US$8.8 billion; US$1=NT$30.639)—of which prepaid SIM took up NT$1.4 billion (US$45.7 million).