1. Development of the Digital Camera Market
1.1 Smartphone Photography Continues to Improve
1.2 Global Digital Camera Market Decline Slowing Down in 2014
2. Development of Digital Cameras
2.1 Forgoing Entry-level Models to Concentrating on High-end Ones
2.2 Product Differentiation
3. Development of Digital Camera Brands
3.1 Strategic Alliance Between Olympus and Sony
3.2 Canon Opens Up New Business Sector
MIC Perspective
Appendix