From Strength to Strength: The Taiwanese Cable STB Supply Chain
December 21, 2006 / Remus Hsu
11 Page, Topical Report
US$1,280 (Single User License)

Abstract

With global multiple system operators - particularly those in North America - introducing new digital TV services, the number of digital TV subscribers has been growing steadily, thereby driving global cable STB demand continuously. Global STB shipment is estimated to have reached 18.6 million units in 2006. The close partnership between Taiwanese manufacturers and leading international equipment vendors has lead to a steady increase in Taiwan's cable STB shipment. Taiwanese makers' cable STB shipment is estimated to have reached nearly 3.9 million units as of the end of 2006, with ODM/OEM for international brands accounting for approximately 93% of the total. This report will examine Taiwanese cable STB makers' strategies and their current development.
  •  List of Topics
  •  List of Figures
  •  List of Tables

With the launch of digital cable TV service by MSOs all over the world, demand for cable STBs has grown rapidly. To be able to support a wide range of interactive services and applications, increasingly, cable STBs have a modem and hard drive built-in, and support HDTV. The trend towards OpenCable and the introduction of CableCard have resulted in a gradual opening up of the supply chain. It can be anticipated that more and more new entrants will be moving into the digital STB market; the existing vendors will find themselves facing increasingly intense price competition.

Given this market environment, Taiwanese manufacturers such as Hon Hai, ASUSTek, Askey, and Cal-Comp will be able to leverage their mature production technology and close relationships with customers to secure more cable STB OEM contracts. Taiwanese firms will continue to dominate the manufacturing and shipment segments of the cable STB supply chain. In addition, increasing opportunities to collaborate with MSOs will also help Taiwanese manufacturers to consolidate their roles in each segment of the supply chain, thereby enhancing their overall competitiveness.

Appendix

List of Companies

ADB

 

 

Askey

 

亞旭

ASUSTek

 

華碩

Broadcom

 

 

Cablevision

 

 

Calcomp

 

泰金寶

Canal

 

 

CNS Taiwan

 

 

Comcast

 

 

Conexant

 

 

EMC

 

 

Hon Hai

 

鴻海

Humax

 

 

Kabel Deutschland

 

 

Latens

 

 

Liberate

 

 

Liberty Global

 

 

Lung Hwa

 

隴華

Microtune

 

 

Motorola

 

 

Osmosys

 

 

Pace

 

 

PESI

 

百一

Philips

 

 

Pioneer

 

 

Sagem/SAFRAN

 

 

Samsung

 

 

Scientific Atlanta

 

 

StarHub

 

 

STMicroelectronics

 

 

Tatung

 

大同

TBC

 

 

Telenet

 

 

Thomson

 

 

TWC

 

 

Virgin Media

 

 

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