1. Survey Purpose
2. Survey Description
2. Payment Experiences of Taiwan’s Digital Game Players
2.1 40% of Taiwan’s Game Players Made in-game Purchases in 2018
2.2 17.3% of Female Game Players Made Mobile Game Purchases in 2018
2.3 24.7% of Game Players Aged 20-24 Make In-game Purchases for PC in 2018
2.4 46% of Game Spenders Made In-app Purchases for Virtual Goods and Characters in 2018
2.5 17.2% of Female Game Spenders Participated in Offline Game Activities
2.6 40.6% of Taiwan’s Game Players Aged 19 and Under Spent Money on Virtual Costumes in 2018
3.Payment Preferences of Taiwan’s Game Spenders
3.146% of Game Spenders Made In-game Purchases Using Credit Card
3.2 50.3% of Female Game Spenders Made Game Payments on Their Smartphones in 2018
3.3 46.9% of Game Players Aged 19 and Under Made Mobile Game Purchases in 2018
3.4 44.1% of Game Spenders Considered Game Types the Biggest Influencer of Their In-game Purchases
3.5 21.2% of Female Game Spenders Considered Recommendations from Friends and Family the Biggest Influencer of Their In-app Purchases
3.6 40% of Game Spenders Aged 19 and Under Considered Game Visual and Audio Effects the Biggest Influencer of Buying Decisions
4.MIC Perspective
Appendix
Glossary of Terms
List of Companies