MIC ENGLISH

ALL China Research Communications Computing Semiconductor Software and Consumer Electronics TAIWAN

Online Shopping Usage and Channels of Taiwanese Netizens (Pre-order)

June 04, 2019 / Rosa Chang

120 Page, Symposium

US$3,000 (Single User License)

Abstract

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese netizens who are using their smartphones to make online purchases during the fourth quarter of 2018. This report provides an overview of online shopping apps and channels in the Taiwanese e-commerce market, highlights the key findings of Taiwan’s netizens’ preferences for choosing shopping channels, mobile apps, and cross-border e-commerce, and takes a deep dive into the online shopping behaviors of Taiwanese netizens.

Table of Contents
1.Shopping Channel Preferences
1.1 Key Findings
1.2 Overall Analysis
1.3 Age Differences
2. Online Shopping Behaviors
2.1 Key Findings
2.2 Overall Analysis
2.3 Age Differences
3. Retailer Mobile Apps
3.1 Key Findings
3.2 Overall Analysis
3.3 Age Differences
4. Cross-border e-Commerce
4.1 Key Findings
4.2 Overall Analysis
4.3 Age Differences

List of Topics
Key findings of shopping channel preferences and online shopping behaviors of Taiwan’s netizens and overall analysis, including attitude and age differences in online buying

Key findings of retailer mobile app and cross-border e-commerce preferences of Taiwan’s netizens, and overall analysis, including attitude and age differences in online buying

Companies covered
17Life, 486 Shop, 55688life, 55699, 5945, 7-11, Amazon, ASOS, B&Q, Books, Breeze Center, Carousell, Carrefour, Citiesocial, Cosmed, Costco, Cutaway, DiDi, Eastern Home Shopping & Leisure Co. Ltd, eBay, Eslite, EZprice, EZtable, Facebook, FamilyMart, Far EasTone, Far Eastern Department Stores Co. Ltd., Feebee, FindPrice, Findtaxi, Foodomo, Foodpanda, Gastom, Genquo, Gmarket, Gogovan, GoHappy, Gomaji, Google, Hanchu, Honestbee, Iaunty, iHerb, Jacker Cleaning, JD.com, Jendes, JKOpay, Joinme, KKTown, Kuo Brothers, Lalamove, Line, Luisa Via, Roma, Momo Shop, mTaxi, Myfone, Mytheresa, Obike, Pacific SOGO Department Stores Co., Ltd., Paopaotui, Payeasy, PChome, PChome eBay Co., Ltd., Pcone, Pinkoi, Ponta, PX Mart, Q Square, Rakuma, Rakuten, RT-Mart, Shin Kong Mitsukoshi Department Store Co., Ltd., Shopbop, Shopee, Sinyi, Suitangtang, Taipei 101 Mall, Taiwan taxi, Taobao, TaxiGo, Tmall, Uber, Udn. Watsons, WeMo, Wstyle, Yahoo, Zalora, Zipcar

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