1. Executive Summary
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective 
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 Konka BCD-192MT Reviews 
5.2 Haier BCD-206STPA Reviews 
5.3 Midea BCD-206TM(E) Reviews 
5.4 Skyworth BCD-160 Reviews 
5.5 KEG BCD-102D Reviews 
6. User Analysis 
6.1 Haier 
6.2 Midea 
6.2 Siemens 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Appendix 
Glossary of Terms
List of Companies 

Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Refrigerator Model 
Figure 4: Sales Volume Ranking by Chinese Refrigerator Model 
Figure 5: Sales Volume Ranking by Foreign Refrigerator Model 
Figure 6: Online Visibility Ranking by Refrigerator Brand 
Figure 7: Sentiment Ranking by Refrigerator Brand
Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models 
Figure 9: Factors Affecting Purchase of Konka BCD-192MT 
Figure 10: Factors Affecting Purchase of Haier BCD-206STPA 
Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E) 
Figure 12: Factors Affecting Purchase of Skyworth BCD-160 
Figure 13: Factors Affecting Purchase of KEG BCD-102D 
Figure 14: Haier Refrigerator User Distribution by Gender & Age 
Figure 15: Haier Refrigerator User Distribution by Region 
Figure 16: Midea Refrigerator User Distribution by Gender & Age 
Figure 17: Midea Refrigerator User Distribution by Region 
Figure 18: Siemens Refrigerator User Distribution by Gender & Age 
Figure 19: Siemens Refrigerator User Distribution by Region 

Table 1: Brand Competition Analysis