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The Taiwanese Mobile Phone Industry, 1Q 2014: Branded Vendors

April 28, 2014 / Sophia Chen

26 Page, Statistics Report

US$2,080 (Single User License)

Abstract

This research report presents mobile phone shipment volume forecast and recent quarter review of major Taiwanese branded vendors. The report includes shipment volume and value, ASP, vendor volume ranking, shipment by brands, and price trend. Also provided are shipment breakdowns by system technology, operating system, display technology, panel size, shipment destination, and production location. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone branded vendors. The report finds that Taiwanese branded mobile phone shipmen volume declined slightly in the fourth quarter of 2013, mainly due to HTC's lack of new follow-ups to compete vis-à-vis with rivals like Apple and Samsung. While competition in China becomes fiercer, developing other emerging markets in an effort to satisfy local market demand for mobile phones may be the key to gain traction in those markets. Looking ahead to the 2014, helped by the launch of HTC's M8 and subsequent offerings as well as broad product portfolios of ASUS and Acer particularly in mid-to-low-ends, it is forecast that shipment volume of Taiwanese branded mobile phones will top around 20.8 million units, slipping merely 1% year-on-year.

Table of Contents
Taiwanese Mobile Phone Shipment Volume, 1Q 2012 - 4Q 2014
Taiwanese Mobile Phone Shipment Value and ASP, 1Q 2012 - 4Q 2014
Taiwanese Branded Mobile Phone Manufacturer Volume Ranking, 1Q 2011 - 4Q 2013
Taiwanese Mobile Phone Branded Vendors' Shipment Volume by Brands, 1Q 2011 - 4Q 2013
Taiwanese Mobile Phone Branded Vendors' Shipment Share by Brands, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by System Technology, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by System Technology, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by Price Point, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by Price Point, 1Q 2011 - 4Q 2013
Taiwanese Branded Smartphone Shipment Volume by Operating System, 1Q 2011 - 4Q 2013
Taiwanese Branded Smartphone Shipment Share by Operating System, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by Display Types, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by Display Types, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by Panel Size, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by Panel Size, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by Shipment Destinations, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by Shipment Destinations, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Volume by Production Locations, 1Q 2011 - 4Q 2013
Taiwanese Branded Mobile Phone Shipment Share by Producation Locations, 1Q 2011 - 4Q 201
Intelligence Insight
Research Scope & Definitions

Companies covered
Acer, ASUS, Foxconn, Gigabyte, HTC, Lenovo

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