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Mobile Phone Product Development Strategies of Nokia, Samsung, and Motorola
May 28, 2010 / Wenyang Yi / Edward Lin / Chia-Wei Chang
21 Page, Symposium
US$1,280 (Single User License)

Abstract

The rise of the emerging markets and Smartphones have become two major development trends in the global mobile phone industry. In line with said development trends, Nokia, Samsung, and Motorola have adopted different product strategies. This report profiles the three companies' mobile phone shipment performance and analyzes their respective Smartphone and emerging market development strategies.
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