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Research Reports

MediaTek's Strategies for Application Software Platform Development

October 28, 2009 / Chia-Wei Chang

8 Page, Radar

US$1,520 (Single User License)

Abstract

In March 2009, MediaTek signed an agreement with the Chinese software company Vogins to jointly roll out the VRE (Virtual Runtime Environment) embedded middleware solution developed for MediaTek's chipsets. Furthermore, in September 2009, MediaTek announced that it would cooperate with the mobile phone software developer SPB. These moves will give application software developers more room for development. Meanwhile, Qualcomm and Microsoft have also rolled out application software development platforms, and application software has become a focus area in mobile phone development. This report analyzes MediaTek's strategies for application software platform operations, and analyzes MediaTek's competitive standing in relation to other companies, such as Qualcomm and Microsoft.

Table of Contents
1. Improve Product Lines' Competitiveness by Strengthening Application Software

2. Giving Clients More Room for Customization and Differentiation

3. Nurturing Competitive Advantages to Combat Adversaries in Emerging Markets

4. Conclusion

4.1 MediaTek's Leading Position in Emerging Markets Stable

4.2 Increase Global Competitiveness by Bringing Together Developer Capabilities through VRE

4.3 Establishing Application Development Ecosystem a Priority

Appendix

List of Topics
Details of MediaTek's cooperation with the Chinese software companies Vogins and SPB in 2009

MediaTek's strategies for application software platform development

Comparison between Qualcomm, Microsoft, and MediaTek's application software platforms and competitive status of MediaTek's development

Companies and organizations analyzed or mentioned in the report include: Apple, HTC, LG, MediaTek, Microsoft, Motorola, Qualcomm, SPB, Vodafone, Vogins

List of Tables
Table 1 Application Software Platforms Rolled out by Qualcomm, Microsoft, MediaTek

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