1. Development Milestones of China's Online Shopping Sector

2. Future Development Potential of China's Online Shopping Market

3. Competition in China's Online Shopping Sector

4. Leading Companies in China's Online Shopping Sector

4.1 Taobao.com

4.1.1 Development Background       

4.1.2 Profit Model       

4.1.3 Types of Services       

4.1.4 Current State of Operations

4.1.5 SWOT Analysis

4.1.6 Outlook       

5.1 Joyo Amazon

5.1.1 Development Background       

5.1.2 Profit Model       

5.1.3 Types of Services       

5.1.4 Current Status of Operations

5.1.5 SWOT Analysis

5.1.6 Outlook       

Appendix

Past development of China's online shopping sector, including key companies' online shopping business development and growth

Future development potential of China's online shopping market, including forecasts for the total transaction value in the online shopping market, market share by business type (B2C / C2C), online shopping user scale, and key factors influencing market development

Key players' market shares in China's B2C and C2C online shopping sectors

Taobao.com and Joyo Amazon's online shopping business development in China, including profit models, types of services offered, value of transactions on their online shopping websites, user scales, SWOT analysis, and future outlook

Companies and organizations analyzed or mentioned in the report include: 8848, 139shop.com, 360buy.com, 99read.com, Alibaba, Alimama, Amazon, Baidu, dangdang.com, eachnet.com, eBay, Joyo Amazon, Joyo.com, Kingsoft, M18.com, menglu.com, paipai.com, redbaby.com.cn, store.sohu.com, Taobao Mall, Taobao.com, Tencent, Tiger Fund, Tom Online, Vancl, yipai.com

Figure 1  Value of Transactions in China's Online Shopping Market, 2006 - 2010

Figure 2  China's Online Shopping Market Share by Business Type (B2C / C2C), 2006 - 2011

Figure 3  China's Online Shopping Market User Scale, 2007 ?2012

Figure 4  China B2C Online Shopping Market Share by Company, 2008

Figure 5  China C2C Online Shopping Market Share by Company, 2008

Figure 6  Taobao.com's Profit Model

Figure 7  Value of Transactions on Taobao.com, 2004 - 2008

Figure 8  Registered Users on Taobao.com, 2004 - 2008

Figure 9  Average Transaction Value per User on Taobao.com, 2004 ?2008

Figure 10  Joyo Amazon's Profit Model

Figure 11  Value of Transactions on Joyo Amazon Website, 2006 - 2008

Table 1  Major Milestones in the Development of China's Online Shopping Sector

Table 2  Key Factors Influencing the Development of China's Online Shopping Market    

Table 3  Major Milestones in Taobao.com's Development

Table 4  Overview of Taobao.com's Services

Table 5  Taobao.com SWOT Analysis

Table 6  Major Milestones in Joyo Amazon's Development

Table 7  Joyo Amazon SWOT Analysis