Abstract

2D Display Features Have Reached High Level; 3D Display to Become New Battleground for FPD Vendors

In terms of wide-viewing angle, high brightness, high contrast ratio and quick response time, the 18 LCD TV display models seen at SID Display Week 2009 had reached the highest level within the TFT-LCD technology arena.

Very clearly, in terms of 2D display features the LCD TV displays had achieved a high level for commercialized TFT-LCD technology. In order to stimulate LCD TV display market growth, FPD vendors have to come up with new display features that possess the potential for explosive growth. The ratio of LCD TV displays at SID Display Week 2009 featuring 3D display functions increased considerably, growing from 6.3% in 2008 to 16.7% in 2009.

MIC forecasts that the ratio of products with 3D display features will reach approximately 28.0% at the SID Display Week 2010. 3D display features will thus become a new battleground for FPD vendors.

Breakthroughs in Lenticular Lens Technology Accelerate Commercialization of 2D/3D Switchable LCD TV Displays

As observed at the SID Display Week 2009 exhibition, by making use of technology developed by Philips, LG Display achieved a breakthrough and successfully conducted trial production for flat-panel GRIN lenticular lens 2D/3D switchable LCD TV display. The company has thoroughly solved problems of older technologies, which centered on low yield rates for processes within the lenticular lens.

The technology leader LG display has thus come up with an efficient solution to technology process bottlenecks. This large breakthrough is expected to accelerate the commercialization schedule of GRIN lenticular lens 2D/3D switchable LCD TV displays. This can link up with the DVD market for Hollywood 3D animation movies. This will help to meet consumer demand for these TVs.

Successful Technology R&D Accelerates Market Penetration of LED Backlight LCD TV Displays

The new 2D local dimming LED backlight LCD TV display product announced by Samsung is not only ultra slim, but also possesses ultra high contrast ratio. Samsung has thereby increased its technological lead over its competitors.

Samsung's new technology was jointly developed with two British companies. The thickness of the 2D local dimming LED backlight LCD TV display module has been reduced to 10mm. Furthermore, as they adopted a unique process design that included light guide plate with embedded LED lighting, the platform is able to realize the local dimming ultra-high contrast ratio which is a feature of bottom lighting backlight modules. The contrast ratio of the display product could reach as high as 1,000,000:1. Samsung also stated that by using the new technology, LCD TV display backlight module costs can be significantly reduced.

The three companies in the future plan to develop 3D local dimming LED backlight LCD TV displays. These products are not only expected to feature ultra-slim design and ultra-high contrast ratio, but the color saturation ratio could reach higher than 100%.

Appendix

Research Scope

This report analyzes LCD TV display products showcased at the SID Display Week 2009, held in the US city of San Antonio at the Henry B. Gonzalez Convention Center from May 31 to June 5. This analysis sheds more light on technology and product development of participating LCD TV display vendors.

Glossary of Terms

List of Companies