Abstract

Expanding Cooperation with Major Vendors to Create Advantages

Vestel, Beko and Profilo are three large Turkish television manufacturers. They began in the CRT TV age, accumulating plentiful experience in television manufacturing and cooperating with many large companies. Besides raising the manufacturing capabilities of these companies, the cooperation with these major vendors has also created more contract production opportunities. Also, observing the development path of their products, they have launched products using full HD and 100Hz technologies. This demonstrates their technological capabilities have caught up with those of major vendors, while simultaneously advertising they have the technology to receive orders from major vendors.

Abundant Resources Cannot Be Overlooked

Behind these three Turkish television manufacturers are the abundant resources of several conglomerates. Besides that, the resources of the Turkish government support the KOC conglomerate and their subsidiary Beko. Under the conglomerate model, besides doing contract manufacturing and operating an own brand, they have also acquired other regional European brands to develop the European market, and prevent any backlashes arising from cultural differences. Their abundant resources enable Turkish television manufacturers to readily develop the LCD TV market.

Comprehensive Channel Deployment

With Turkey's advantageous geographical location and these companies' CRT TV market experience of the past, they enjoy a comprehensive system of distribution networks in the European market. Due to the fact that Europe is made up of many different countries, it is more complex than the North American market. Therefore, grasp of distribution channels in the European market will be a great advantage. Turkish companies have worked very hard in managing their distribution channels. In addition to the European market, they are currently actively positioning themselves within the Chinese market.

Appendix