Display
Major Display Panel Makers' Mobile Phone Panel Strategies in 2007
April 20, 2007 / David Chen
16 Page, Topical Report
US$1,580 (Single User License)

Abstract

Of the 94 mobile phone panels on display at FPD International 2006 in Yokohama, a combined 60.7% were sized 2.2-, 2.4-, or 2.0-inch. From a technological standpoint, a-Si TFT-LCD accounted for 39.4% of the total, indicating its role as the dominant technology. In this report, specifications for mobile phone panels from leading manufacturers are examined in detail, and these manufacturers current status and future plans are analyzed.
  •  List of Topics
  •  List of Figures

MIC Perspective

a-Si TFT-LCD is the Dominant Technology

Recently a-Si TFT-LCD products have accounted for 39% of mobile phone panel releases. LTPS TFT-LCD products have decreased slightly, mainly due to TPO's lack of participation at FPD International 2006, which caused a decrease in LTPS TFT-LCD models in comparison with FPD International 2005. PM-OLED (Passive Matrix Organic Light Emitting Diode) and CSTN-LCD products have decreased considerably, while a-Si TFT LCD has become the dominant technology. PM-OLED and CSTN-LCD could lose market share in the mid-range and value-line market segments due to a-Si TFT LCD's advantages in production and standardization.

Figure 15

Leading Mobile Phone Panel Manufacturers' Products by Display Technology Share

Source: MIC, May 2007

 

Japanese Makers Focus on Higher Resolutions

An analysis of 50 mobile phone panels recently released by Taiwanese and Korean manufacturers reveals that 32 are QVGA, and six have resolutions higher than QVGA. This indicates that Taiwanese and Korean manufacturers are focused on QVGA, which is currently the mainstream resolution in the market. In Japan on the other hand, 44 recently released panel products included 21 QVGA and 23 with resolutions higher than QVGA. Clearly, the high resolution panel design and product development strategies of Japanese companies surpass those of Taiwanese and Korean companies.

Figure 16

Leading Mobile Phone Panel Manufacturers' Products by Resolution Share

Source: MIC, May 2007

 

Mobile Phone Panel Specifications to Be Improved in 2007

The large increase in wireless data transmission speeds in recent years and the growing number of 2.5G phones, 3G phones, smartphones, and TV phones on the market have transformed mobile phones from simple communication devices to mobile devices combining communications and multimedia functions. The mobile phone panel is no longer for just speaking and listening, but for viewing as well. In order to allow the richer content to be displayed more clearly and more attractively, manufacturers have increased panel size from 2.0-inch to 2.2-, 2.4-, 2.6-, and 2.8-inch, while raising resolution from QCIF (Quarter Common Intermediate Format) to QVGA, WQVGA, and VGA levels. Viewing angle, contrast ratio, brightness, color saturation, and response time have all been improved as well. Of the 94 mobile phone panels on display at FPD International 2006, over 80% had high resolutions. It is expected that the flat-screen panels on display at FPD International 2007 in Yokohama will show improved viewing angle, color saturation, and response time. Energy saving light sensor display technology is already being developed by Taiwanese, Japanese, and Korean manufacturers and has reached the commercialization stage. Due to the trend towards feature-rich phones, manufacturers are continuing to try to make phones as light and thin as possible. In addition to using super thin 0.2mm - 0.3mm glass substrates, photo sensors in the TFT array are beginning to replace externally added touch exterior touch panel finger sensing input display technology and light-pen input display technology. Companies are continuing to invest in this technology, and will continue to commercialize this technology. 3D display technology meanwhile is still in the technology developmental stages, as witnessed by Japanese and Korean manufacturers' products on display at FPD International 2006. 3D display technology is widely used in entertainment and business applications, so manufactures will make plans for the commercialization of this technology.

 

Figure 17

Mobile Phone Panels by Current and Future Display Feature Share

Note:  Display feature share statistics for FPD International 2007 are MIC forecasts

Source: MIC, May 2007

 

Appendix

Research Scope

This report exexamines panel manufacturers which participated in the FPD International 2006 exhibition held in Yokohama, Japan in the fall of 2006. Mobile phone panels exhibited at FPD International 2006 by Japanese, Korean, and Taiwanese FPD panel makers are the focus of this research. Particular attention is paid to panel sizes, panel resolutions, panel display technologies and other display features.

Regarding display panel specifications, the following definitions are used in this report:

Panel resolutions higher than 160ppi are classified as high resolutions

Vertical and horizontal viewing angels wider than 140 degree are classified as wide viewing angles

Panel brightness higher than 200 cd/ is classified as high brightness

Panel response time below 25ms is regarded as quick response time

Panel contrast ratio above 300:1 is regarded as high contrast ratio

Panel color saturation above 60% is regarded as high color saturation

Glossary of Terms

TFT-LCD

 

Thin Film Transistor Liquid Crystal Display

LTPS

 

Low Temperature Poly-Silicon

MSTN

 

Monochrome Super Twisted Nematic

CSTN

 

Color Super Twisted Nematic

OLED

 

Organic Light Emitting Diode

AM-OLED

 

Active Matrix Organic Light Emitting Diode

PM-OLED

 

Passive Matrix Organic Light Emitting Diode

FPD

 

Flat Panel Display

PPI

 

Pixel Per Inch


List of Companies

 

AUO

 

友達光電

Hitachi Display

 

 

LPL

 

 

Samsung SDI

 

 

Sanyo-Epson

 

 

Sharp

 

 

TMD

 

 

Wintek

 

勝華科技

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