Chinese consumers' information demand when purchasing a mobile phone; the importance of different type of information required by Chinese consumers; Chinese consumers' promotion preference, with breakdown by age and purchasing budget.

Demand for Mobile Phone Information

Importance of Mobile Phone Information

Promotion Preference

Appendix

Table 1  Type of Information Considered When Buying Mobile Phones in China by Age, August 2006

Table 2  Importance Attached to Types of Information When Buying Mobile Phones by Purchasing Budget, August 2006

Table 3  Mobile Phone Promotion Preference in China by Age, August 2006