Chinese consumers' perception of mobile phone brands' image, including high-tech appeal, entertainment, sense of class, user-friendliness, quality, sense of fashion, reasonable prices, and suitability for young people, women, and business people.

Alcatel, Amoi, ASUS, BenQ, BenQ-Siemens, Bird, Dbtel, Dopod, EASTCOM, Gigabyte, Haier, Innostream, Konka, Lenovo, LG, Mio, Mitsubishi, Motorola, NEC, Nokia, OKWAP, Panasonic, Pantech, Philips, Samsung, Sharp, Sony Ericsson, TCL, Toshiba, ZTE

Brand Image - High-tech Appeal

Brand Image - Entertainment

Brand Image - Sense of Class

Brand Image - User Friendliness

Brand Image - Most Suitable for Young People

Brand Image - Most Suitable for Women

Brand Image - Most Suitable for Business People

Brand Image - Good Quality

Brand Image: in Tune with Current Trends

Brand Image: Reasonable Price

Appendix

Table 1  Mobile Phone Brand Image in China by Monthly Disposable Income - High-tech Appeal, August 2006

Table 2  Mobile Phone Brand Image in China by Mobile Phone Brand - Entertainment, August 2006

Table 3  Mobile Phone Brand Image in China by Age - Sense of Class, August 2006

Table 4  Mobile Phone Brand Image in China by Purchase Budget - User Friendliness, August 2006

Table 5  Mobile Phone Brand Image Most Suitable for Young People in China by Monthly Disposable Income, August 2006

Table 6  Mobile Phone Brand Image Most Suitable for Women in China by Occupation, August 2006

Table 7  Mobile Phone Brand Image Most Suitable for Business People in China by Mobile Phone Brand, August 2006

Table 8  Mobile Phone Brand Image in China by Monthly Disposable Income - Good Quality, August 2006

Table 9  Mobile Phone Brand Image in China by Age - in Tune with Current Trends, August 2006

Table 10  Mobile Phones Brand Image in China by Age - Reasonable Price, August 2006