Computing
The Greater China Notebook PC Industry, 4Q 2012
December 20, 2012 / Brian Chen
30 Page, Statistics Report
US$2,200 (Single User License)

Abstract

This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry, including the netbook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by tier, shipment by maker, and shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Greater China notebook PC industry's shipment volume slightly declined in the third quarter of 2012 due to branded vendors' conservative attitude towards inventory replenishment in anticipation of the new Windows 8 OS. Despite the fact that the industry's ASP increased in the third quarter, the industry's overall shipment volume fell slightly quarter on quarter. Meanwhile, as major contract manufacturers are moving their onshore factories inwards to western areas in China, the production capacity in onshore factories are expected to gradually decrease in the future. Looking ahead to 2013, aside from a relatively low baseline period in 2012, Windows 8 OS and Intel Haswell are expected to help boost the industry's shipment performance. Therefore, it is anticipated that the full-year shipment volume of the Greater China notebook PC industry in 2013 will outperform that in 2012.
  •  Table of Contents
To get MIC's complete insight, please log in.