1. Apple's Attempt to Carve New Market Niches with iPad Mini
1.1 Apple Adopts Different Pricing Strategies for iPad Mini and iPad
1.2 iPad Mini Touch Technology to Pave the Ways for Apple's Subsequent Products
2. Google Rapidly Expands Android User Base with Nexus 7
2.1 Google Extending Reach to Large-size Tablet Market with Nexus 7
2.2 Nexus Tablet Helps Establish Wireless Connection across Google-based Devices
3. Microsoft Surface to Influence Corporate Strategic Planning
3.1 Microsoft's Distribution Channels and Product Positioning to Impact Its Subsequent Sales
3.2 The Use of Office in Tablets Underscores Microsoft's Commitment to Retain Competitiveness
4. Conclusion
4.1 Consumer Acceptance of Windows 8/RT Tablets Put to the Test; Integrated User Interface Microsoft's Key Development Focus
4.2 OS Developers' Tendency toward Hardware/Software Integration; Branded Vendors Focus on Product Differentiation and Brand Building

Figure 1 Comparison of Tablet Price and Panel Size by Operating System
Figure 2 Global Tablet Shipment Share by Operating System, 2011 - 2015