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Apple's Product Strategy and Its implications for the New iPad Launch and Subsequent Industry Development

March 30, 2012 / Yaru Shih

7 Page, Radar

US$880 (Single User License)

Abstract

Apple's third-generation iPad, dubbed the new iPad, was officially hit the market on March 8 in Taiwan. Compared to the iPad 2, the new iPad advances in its technical specs including panel resolutions, camera lens, graphics performance and network communications technology as well as more Apple's software applications. With the improved technical specs, the new iPad, however, is still priced at under US$499. This report provides insight into the implications of Apple's high-resolution-display targeting strategy for the tablet industry as a whole.

Table of Contents
1.Apple Sustains Its Product Strategy: Selling Better Quality Products at Similar Prices

2. Hardware-led Content Services Create Long-term Advantages

2.1 High Resolution Panels Increasing Barriers to Entry for Other Manufacturers

2.2 High Specs Hardware Designed for Application Differentiation

2.3 Possible Unification of Macs and iOS to Help Provide Consistent User Experiences

3.The Two-product Line Strategy Lower Barriers to Purchase for iPad Buyers

4. Conclusion

4.1 Apple Marches into Home Video Market with High Resolution iPad and iCloud Service

4.2 Apple's Possible Adoption of Multiple Product Strategy Expected to Help Enlarge Its Market Share

List of Topics
The meanings of Apple's product strategy behind the new generation iPad launch

Impact of Apple's product strategy on the tablet industry

Product spec comparison of the Apple iPad 2 and new iPad

Companies and organizations analyzed or mentioned in the report include: Amazon, Apple

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