Abstract

Mobile Computing Technology Moving Towards Mobile 3.0

As mentioned above, during Mobile 1.0 era, mobile computing products were classified according to screen size and price point; during Mobile 2.0 era, they will be classified according to CPU efficient and battery running time. Users concern most about applications and services, whether or not they are accessible, adequate, and able create new life experiences. With Mobile 3.0, the focus will be on content and products, which will be classified in terms of functionality and communication technology.

Mobile Computing Products to Focus on High-Value Services

In order to define product positioning and content for mobile computing devices, vendors can refer to the positive experience of mobile entertainment services, moving toward high-value services such as mobile music, mobile video, and games.

In the following years, mobile gaming, mobile video, mobile video on demand, and MMS (Multimedia Messaging Service) are expected to be mainstream mobile applications. Furthermore, within five years, enterprise mobile applications like mobile search, mobile email, mobile instant messaging, mobile banking, and mobile SMS payment are also expected to become mainstream.

UMPC Still Has Room for Improvement

The present market size of mobile computing devices is still far behind that of the existing mobile handheld devices. In 2007, for example, UMPC sales were only accounted for less than 0.5% of total PC sales. For PC manufacturers, their mobile computing products have to competitive with themselves not handheld devices. The key growth factors are to find their product positioning so as to define clearer market segments between themselves and notebook PCs, discard traditional business models, form inter-industry business partners, and offer innovative applications and services.

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