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Mobile World Congress 2013 Observations: Strategies of Smartphone Brands and Operating System Developers

March 14, 2013 / Eddie Han

6 Page, Radar

US$600 (Single User License)

Abstract

With the development of Smartphone market near maturity, the industrial competition has been expanding from products to marketing strategies. In order to gain media attention, international branded vendors such as BlackBerry, HTC, and Samsung chose to separately hold their flagship product launch shows instead of making product debuts in international exhibitions such as CES (Consumer Electronics Show) or MWC (Mobile World Congress). Nevertheless, at this year's MWC, there were still a wide range of new phones showcased, mainly entry-level and mid-range models. This report profiles new products demonstrated by branded venders at MWC 2013 and examines their strategies amid signs of maturity in the industry.

Table of Contents
1.New Market Development Key Trends to Look for at MWC 2013
1.1 Phablet Products Still Testing Market Acceptance
1.2 Market-flooding Strategy to Segment Value-line Market Further
1.3 Firefox OS Aims to Tap Replacement Demand for Entry-level Feature Phones
2. Conclusion.
Appendix

List of Topics
Profiling Smartphone demonstrated by major branded vendors at MWC 2013, touching on three major product development trends observed by our analyst
Profiling Smartphones demonstrated by Huawei, ZTE, Alcatel, Nokia, Asus, Geeksphone, NEC, Fujitsu, Samsung, LG, and Sony at MWC 2013, with their key product features included
Touching on strategies of mobile operating system developers, especially Mozilla for its Firefox OS
Companies and organizations analyzed or mentioned in the report include:
Alcatel, Apple, Asus, BlackBerry, Fujitsu, Geeksphone, Google, HTC, Huawei, Intel, LG, Microsoft, Mozilla, NEC, Nokia, Qualcomm, Samsung, Sony, ZTE

List of Figures
Figure 1 The Share of High-end Specs Adopted by Smartphones Showcased at CES and MWC 2013

List of Tables
Table 1 New Smartphone Products Demonstrated at MWC 2013 by Product Features and Technical Specs

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