Since Apple launched its first iPhone in 2007, global 3G mobile developments have been speeding up, leading to a revolution in the human machine interface across a wide range of devices. Five years later, Apple outperforms Nokia, Motorola, and RIM and gains its dominance. Other than rewriting the history of the mobile phone industry, Apple's influence also has spilled over to the PC market. This report examines the impact of the iPhone 5 launch on the global Smartphone market and provides an insight into product, pricing and regional market development strategies of Apple for the iPhone.