Communications
Key Smartphone Display Development Trends in 2012 and Beyond
September 06, 2012 / David Chen
9 Page, Topical Report
US$600 (Single User License)

Abstract

At this year's SID Display Week 2012 exhibition, held in the US city of Boston at the Boston Convention and Exhibition Center in June. MIC collected data on a large number of Smartphone display products. This report examines Smartphone display products showcased at SID 2012, analyzes their size specifications, technology and display features in order to pinpoint the future trends of Smartphone display products.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  List of Tables

OLED Competition in Smartphone Display Segment Intensifying

Looking at the display technologies among the 50 Smartphone display products showcased at SID 2012, LTPS TFT-LCD accounted for the highest ratio of 38.0%, followed by AMOLED display's 32%, a-Si TFT-LCD's 18%, color MEMS display's 8% and electrophoretic display's 4.0%.

The combined share of LTPS TFT-LCD and a-Si TFT-LCD totaled around 56.0%, indicating the TFT-LCD technologies remain the mainstream display technology for Smartphone displays.

AMOLED display's share of the total Smartphone displays topped over 30% to 32.0% with Korean companies being the main advocators especially Samsung. Looking towards the future, it is anticipated that with Taiwanese companies entering into the AMOLED display segment, the combined share of Smartphone displays with AMOLED technology will reach 50% at SID 2013.

4.x" and 5.x" Smartphone Displays Shown at SID 2012 Significantly Increases

Looking at the display sizes among the 50 Smartphone display products showcased at SID 2012, 4.x" was main size specification, followed by 5.x", 3.x", 1.x" and 2.x". Compared to SID 2011, it is observed that the share of 4.x" and 5.x" already topped around 78.0% whereas the share of 3.x" fell to 22.0%.

This is shown that mainstream size of Smartphone display has shifted from 3.x" to 4.x" or larger. Against such backdrop, the importance of multi-touchscreen design in Smartphone displays is becoming more prominent. Slimness, thickness, agility and operability are key factors determine whether a multi-touchscreen can stand out in the competition.

The in-cell touch technology - another technology claimed to make a display slimmer, thinner, more agile and user-friendly - was somehow not shown at SID 2012. In the future, in anticipation of the iPhone 5 fad, it is predicated that the share of Smartphone display products with the in-cell touch technology will significantly increase at SID 2013.?

Figure 9

 

Source: MIC, September 2012

   

Appendix

Research Scope

This report analyzes Smartphone display products showcased at the SID Display Week 2012, held in the US city of Boston at the Boston Convention and Exhibition Center from June 3 to June 8. This analysis sheds more light on technology and product development of participating Smartphone display vendors.


Glossary of Terms

AMOLED

 

Active Matrix Organic Light Emitting Diode

a-Si TFT-LCD

 

Amorphous Silicon Thin Film Transistor LCD

FPD

 

Flat Panel Display

LTPS TFT-LCD

 

Low Temperature Poly-Silicon Thin Film Transistor LCD

MEMS

 

Micro-Electro Mechanical System

NTSC

 

National Television System Committee

OLED

 

Organic Light Emitting Diode

TFT-LCD

 

Thin Film Transistor Liquid Crystal Display


List of Companies

CMI

   

E-Ink

   

LG Display

   

Qualcomm MEMS

   

Samsung

   

Sharp

   
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     



 

 

 

To get MIC's complete insight, please log in.