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Analysis of Nokia's Mobile Phone Business and Future Development Strategies

May 31, 2011 / Chia-Wei Chang

11 Page, Topical Report

US$1,680 (Single User License)

Abstract

Nokia has dominated the global mobile phone industry since late 1990s. However, with the emergence of touchscreen interface, Smartphones, and application software, competitors such as Apple, Samsung, and HTC have begun to attract much more attention than Nokia. In order to strengthen competiveness, Nokia announced in MWC 2011 the partnership with Microsoft and adoption of Windows Phone platform for its high-end devices. Cooperation between Nokia and Microsoft is expected to affect the mobile phone industry significantly. This report offers insight into Nokia's organization reforms, operations, and future product release plans, as well as Nokia's development strategies and impacts on the mobile phone industry.

Table of Contents
1. Analysis of Nokia's 2011 Development Strategies

1.1 Adopting Microsoft's Windows Phone Platform, Focusing on Product Design, Manufacturing Again

1.2 Cutting Expenses, Reorganizing Businesses, Aiming to Improve Profits

1.3 Product-Service Integration to Boost Presence in Emerging Markets

1.4 Shifting Focus from Ovi to Nokia Services, Aiming to Reshape Market Competitiveness

MIC Perspective

Appendix

List of Topics
Touching on Nokia's 2011 development strategies, such as shifting focus back on product design and manufacturing, cutting costs, offloading non-core businesses, service-product integration, concentrating on emerging market, and rebranding

Analysis of Nokia's challenges in 2011, the integration between services and products, the importance of R&D community, future strategies, and impacts posed by the partnership on AP industry

Companies and organizations analyzed or mentioned in the report include: Accenture, Apple, Broadcom, HTC, Microsoft, Nokia, Qualcomm, Renesas, Samsung, ST-Ericsson, TI, Trolltech

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