1. Product Positioning of Nokia's Booklet 3G Close to Market Mainstream

1.1 Limited Degree of Differentiation with Wintel Architecture

1.2 High Price Conflicts with Netbooks' Focus on Moderate Pricing

1.3 Bundled Sales with Telecom Services to Be Main Sales Method

2. Booklet 3G Not Expected to Create Major Waves in the Market

2.1 High Degree of Difficulty in Cross-industry Operations       

2.2 Link between High Price and Impressions of Brand and Products not Easy to Establish

2.3 Hard to Emulate Samsung's Success in Telecom Channels

2.4 Forecasting Consumer Acceptance of Ovi Platform Not Easy

3. Conclusion

Product specifications and price of the Nokia Booklet 3G compared to other netbook PC products

Market positioning of the Booklet 3G as well as likely sales channels

Challenges for Nokia in developing its netbook PC business

Companies and organizations analyzed or mentioned in the report include:  Acer, Apple, Asus, Google, Intel, Microsoft, Nokia, Samsung, Sony, Vodafone

Table 1  Comparison of Product Specifications: Nokia Booklet 3G and Asus Eee PC 1008 HA