1. Current Status of the Global Mobile Phone Baseband IC Industry

1.1 M&A Wave Continuing Unabated

1.1.1 Supply Relationships with Major Vendors, Innovative Business Models Key to Success in the Market

1.1.2 Intense Market Competition Has Led to Mergers and Acquisitions

2. MediaTek's Current Development Strategies

2.1 Specialized Business Model and Target Markets Reasons behind the Emergence of MediaTek

2.2 Focus on 2.5G IC Platforms

2.3 Shipments Mainly Through Chinese Companies; Global Supply Relationships Await Strengthening

Examines the current status of the global mobile phone baseband IC market, including market share by supplier and merger and acquisition activities among IC vendors. Analyzes MediaTek's development strategies in the mobile phone baseband IC market, including its product development and supply relationships.

Figure 1  Worldwide Mobile Phone Baseband IC Suppliers' Market Share, 2007

Figure 2  MediaTek's Product Roadmap

Table 1  MediaTek's Supply Relationships with the Five Major International Mobile Phone Vendors