1. Brand Development
1.1 Lenovo & Sub-brands
1.1.1 Lenovo
1.1.2 Lemon (a.k.a. Vibe in overseas markets)
1.2 ZUK
1.3 Moto

2. Operating Results
2.1 Motorola Acquisition Fails to Boost Lenovo's Global Market Share
2.2 Growing Revenue Loss Due to Price Competition and Massive Product Lineup

3. Challenges
3.1 R&D Management: Lacking Proprietary Core Technologies
3.2 Brand Management: Losing Focus Due to Enormous Product Lineup and Lack of Flagships
3.3 Marketing Management: Lacking Direct Channels to Convey Brand Value to Consumers; Missing Out on e-Commerce Growth

4. Coping Strategies
4.1 Streamlined Product Lineup and Dual-Brand Strategy for Mid-Range and High-end Segments
4.2 IoT Ecosystem Centered on Lenovo's Smart Devices

5. Conclusion
Lenovo's Declined Sales Stem from Low Price Competition, Brand Positioning Failure, and Unawareness of Online Channels
Future Strategies Focusing on Premium Products and Ecosystem of Services

Appendix
Glossary of Terms
List of Companies

Highlights of Lenovo's brand development, including its sub-brands Lemon, ZUK, and Moto

Summary of Lenovo's operational results in recent years, touching on its acquisition of Motorola Mobility as well as problems with its low price strategy, brand positioning failure, and unawareness of online channels

Challenges facing Lenovo's mobile business, from the perspective of R&D, brand management, and marketing management

Lenovo's coping strategies, including streamlining product lineup, adopting a dual-brand strategy for mid-range and high-end segments, and developing an IoT ecosystem centered on its smart devices

Table 1: Lenovo's Smartphones by Price Range, 2012－2016
Table 2: Global Top 5 Smartphone Vendors & Market Share, 2013－2015
Table 3: Top 5 Smartphone Vendors in China, 2013－2015
Table 4: Operating Results of Lenovo's Mobile Business, 2014－2015