1.Development of the Chinese Smartphone Market 
1.1 Sub-brands for e-Commerce Exert Downward Price Pressure 
1.2 Resolution of Smartphones Entering the Stagnation Phase 
1.3 Smartphone Ecosystem Smartens Up with Cross-platform Cooperation 
2. Impacts on Panel Makers 
2.1 Panal Makers Aim for Order Placement at the Cost of Profit Margins 
2.2 LTPS Expansion Depends Highly on Chinese Panel Manufacturing Yields 
2.3 Adjustments to Product and Customer Mix 
3. Conclusion 
3.1 e-Commerce Retailors Gearing Up for Smartphone Manufacturing 
3.2 More Investments Needed for Technology R&D amid the Low-price Trend 
Appendix 
Glossary of Terms 
List of Companies 
 

Overview of the Chinese smartphone market development, touching on the availability of sub-brands of Lenovo, Meizu and Gionee for e-commerce, and the development of smartphone resolutions and ecosystem in China

Detailed analysis of low-price trend and its impact on small-and-medium area panel makers and their product and customer portfolios

Development of HD panels like those using LTPS technology and the market share of small and medium LTPS panels produced in Japan, Korea, China and Taiwan

A brief touch on possible countermeasures to break away from the low-price trend
 

Figure 1: Influence of e-Commerce Sub-brands on Smartphone Prices 
Figure 2: Chinese Smartphone Panel Size Share by Number of Models and Shipment Volume, 2H 2014 
Figure 3: Chinese Smartphone Panel Resolution Share by Number of Models and Shipment Volume, 2H 2014 
Figure 4: Small-and-medium LTPS Panel Production Share by Nationality, 2014 - 2016 

Table 1: Benchmarking Chinese Smartphone Display Sizes and Resolutions 
Table 2: Online Retailers' Smartphone Manufacturing Business Deployment