Communications
The Taiwanese Mobile Phone Industry, 2Q 2014: Branded Vendors
June 23, 2014 / Sophia Chen
28 Page, Statistics Report
US$2,080 (Single User License)

Abstract

This research report presents mobile phone shipment volume forecast and recent quarter review of major Taiwanese branded vendors. The report includes shipment volume and value, ASP, vendor volume ranking, shipment by brands, and price trend. Also provided are shipment breakdowns by system technology, operating system, display technology, panel size, shipment destination, and production location. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone branded vendors. The report finds that Taiwanese branded mobile phone shipmen volume, following the year-end rush in shipments, witnessed doubt-digit decline in the first quarter of 2014. In the second quarter of 2014, as several Taiwanese branded smartphones have been waiting in the launch pipeline, the industry's shipment volume is expected to reach 9.51 million units in the second quarter of 2014, up 9.1% sequentially and 11.4% year-on-year. Affected by Apple's strategically timed rollout schedule for new iPhone in September 2014, it is forecast that shipment volume of Taiwanese branded smartphones alone will top around 9.09 million units in the second half of 2014, down by 37% compared to the first half of 2014.
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