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Over 60% of Taiwanese Online Users Show Willingness to Shop at Singles Day on November 1
November 15, 2018


According to a research conducted by Taipei-based, government-backed research institute MIC (Market Intelligence & Consulting Institute) on Taiwanese consumers' willingness to participate in the so-called Single's Day, an online annual sales event invented by Alibaba on November 1, the findings show 63.5% of Taiwanese online users have plans to make online purchases on that day, up from 57.1% in 2017 and 44.9% in 2016. The top 5 most popular online sales platforms among Taiwanese online users are Shopee (56.1%), followed by PCHome (43.9%), momo (36.1%), and Taobao/Tmall (34.9%), and Yahoo (28.5%). "Online users' attention may not be translated into sales but it somewhat reflects that these online retail platforms have succeeded in gaining attention. Hence, they should have initiated some marketing strategies before or on Singles Day to boost sales," says Rosa Chang, senior industry analyst with MIC.

Moreover, the findings also suggest the top 5 most popular products that online users would like to purchase during the event are electronic devices (50.1%), clothes and accessories (43.7%), grocery (40.6%), beauty and care products (21.1%), and luxury shoes and bags (16.6%).

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry.