While Apple gained the most attention with over 36,000 posts during the researched period, Apple Watch received only average reviews from Taiwanese online users. Most users found the brand too expensive and not practical enough to attract them. Garmin, on the other hand, had a wider range of products and clear product positioning, which helped put the brand in the category of mainstay products with high reviews.

Sentiment Ranking by Branded Vendors

Note: This mapping provides cross-analysis between the number of times mentioned online and net sentiment rate of a brand; number of times mentioned online refer to the number of times Internet users mentioned a specific brand; Net Sentiment Rate (NSR) = (Positive Posts – Negative Posts)/ (Positive Posts + Negative Posts)

Source: MIC, January 2016

Xiaomi, which was also frequently mentioned in Taiwan's online forums, was ranked last among net sentiment rate, owing to online users' complaints about unsolved supply problem, high failure rate and difficulty in obtaining maintenance service.

To see more about this report, please visit: Brand Competition and Consumer Preference of Smart Wearables in Taiwan

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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english