Analysis of data collected from China's most influential social network platform Sina Weibo further showed that Chinese Internet TV brands LeTV and Xiaomi fell into the category of "mainstay products with high reviews" while the foreign brand LG and Chinese traditional brands Hisense and Skyworth belonged to the category of "niche products with high reviews."

Sentiment Ranking by LCD TV Brand (15 May 2015 to 15 August 2015)

Note: This mapping provides cross-analysis between the number of times mentioned online and net sentiment rate of a brand; number of times mentioned online refer to the number of times Internet users mentioned a specific brand; Net Sentiment Rate (NSR) = (Positive Posts – Negative Posts)/ (Positive Posts + Negative Posts)

Source: Sina Weibo, compiled by MIC, November 2015

"It is noteworthy that Xiaomi and LeTV were highly mentioned online but their brand sentiment rates were lower than traditional TV brands LG, Hisense and Skyworth," says MIC research team. "This indicates that although those internet TV brands seemed to have higher brand awareness, more time and efforts are required for them to gain a higher degree of trust from internet users."

Meanwhile, the majority of LCD TV shoppers in China were men aged between 25 and 34, with most of them living in Guangdong, Zhejiang and Jiangsu.

To see more about this report, please visit: Brand Competition and Consumer Preference of the Chinese LCD TV Market

For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.

About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english