Market Intelligence & Consulting Institute (MIC) has released its latest consumer survey on digital gaming. According to the findings, a significant 69% of Taiwanese netizens have a habit of playing digital games, with mobile games leading as the most popular type at 77%. This figure notably surpasses other types such as computer games (25%), console games (17%), and web games (12%). Mobile games are the most commonly played across all age groups, with over 80% of individuals aged 36-55 being particularly engaged.
Which types of digital games have you played most frequently in the past year？
(multiple choices, up to three options)
Note 1: The valid player sample size was 739 in 2023, 916 in 2022, and 1,365 in 2021.
Note 2: Commercial gaming machines were not included as an option in 2021, so no comparative data is available.
Note 3: Commercial gaming machines refer to arcade machines such as those found at Tom's World and Huro World, or coin-operated machines like Pokemon arcade machines, but do not include claw machines.
Source: MIC, July 2024.
The survey reveals a growing trend over the past three years, with the gap between mobile games and other game types widening significantly. The difference between mobile and computer games has increased from 23% in 2021 to 52% in 2023. Senior industry analyst Chen-Yu Chang notes that with various entertainment options available, including long and short-form videos and social media, players' attention to games is increasingly dispersed. Given the ongoing trend towards causal gaming, mobile games are expected to remain the long-term preferred choice for netizens in Taiwan.
Note: The survey was conducted in 4Q 2023 via an online questionnaire, with a sample size of 1,068 valid responses. The margin of error is ±3.0% at a 95% confidence level.
About Market Intelligence & Consulting Institute (MIC):
Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.
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