The Market Intelligence & Consulting Institute (MIC) has released a survey on video viewing behavior in Taiwan, revealing that 93% of internet users watch videos, with nearly half spending 1-2 hours daily on long-form content. The survey shows that the preference for streaming video (48.9%) has surpassed non-streaming video (44%). MIC analyst Chiya Hung points out that age 45 is the critical watershed, with streaming video preference decreasing with age.

What is Your Preferred Method of Watching "Video Content"? (Single-choice question)

Note: The number of effect samples is 139 for ages 18-25, 211 for ages 26-35, 249 for ages 36-45, 238 for ages 46-55, and 231 for ages 56-65.
Source: MIC, May 2024

The primary reason for choosing streaming video is internet habits, reflecting a shift in video viewing habits due to reliance on mobile internet. Key factors driving users towards streaming include the ability to watch anytime and anywhere, affordable pricing, and diverse content. The findings show that 64% of streaming video users have increased their usage in the past five years.

About Market Intelligence & Consulting Institute (MIC):

Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.

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