With an aim to alter its longstanding market strategy targeting high-end market segments, Chinese PC maker Lenovo recently launched a new ThinkPad series, dubbed ThinkPad Edge, to tap the burgeoning demand from SME (Small- to Medium-size Enterprise) users and individual business users, the China Daily reported on January 13. ThinkPad brand-name notebook PCs - originally designed, manufactured, and marketed by IBM - were taken over by Lenovo in 2005, focusing mainly on high-end enterprise users. Lenovo stated that notebook PCs contributed to around 63% of the company's total revenue in China as of September 2009 and SME users and individual business users accounted for around 60% to 70% of the total notebook PCs sold in China. In 2008, Lenovo's ThinkPad SL Series was launched for medium-sized enterprises. Meanwhile, Dell also launched a promotion initiative targeting SMEs worldwide, including China, in 2008.