Looking towards the year 2024, in the midst of ongoing geopolitical uncertainties, major PC brands are projecting cautious consumer spending, according to MIC (Market Intelligence & Consulting Institute). However, the commercial PC market is poised to experience positive effects from the introduction of AI PCs and the Windows replacement cycle. This is expected to result in a modest year-on-year growth of 5.8% in the global notebook PC market in 2024, with the market volume reaching approximately 179.1 million units. Simultaneously, the global desktop PC market is forecasted to exhibit a slight year-on-year growth of 1.7%, reaching around 67.970 million units.
When it comes to the outlook for 2024, MIC's findings indicate that the global supply chain shift will create new export opportunities. The main reasons are the US-China tech conflict and geopolitical influences. International branded customers have started to pay attention to the resilience and security of their supply chains, accelerating the global shift to reduce risks. They are gradually relocating production bases from China, resulting in a reduced export proportion from Taiwan to China.
About Market Intelligence & Consulting Institute (MIC):
Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.