1. Desktop PC Market Development in 1H 2009

1.1 Global Market Development

1.1.1 Off-season Effects Not Evident in 2Q 2009

1.1.2 Chinese Market Strong

1.2 Performances of Top 5 Brands

1.2.1 Acer's Desktop PC Sales Value Falls 13.1% YoY

1.2.2 Apple's Desktop PC Sales Value Falls 20% YoY

1.2.3 Dell's Desktop PC Sales Value Falls 34% YoY

1.2.4 HP's Desktop PC Sales Value Falls 24% YoY

1.2.5 Lenovo's Desktop PC Sales Value Falls 29.2% YoY

2. Desktop PC Market Outlook in 2H 2009

2.1 Macro-economic Indicators

2.1.1 Economic Decline in Many Regions; Chinese Economy to Grow

2.2 Key Indicators for Desktop PC Sector       

2.2.1 Unemployment Rate Continues to Rise; Enterprise Market to Be Affected

2.2.2 Consumer Confidence Falls Again in July; Consumers Hesitant

2.2.3 Purchasing Manager Index Gradually Rebounding

2.3 Other Key Factors Affecting Desktop PC Shipments

2.3.1 Market Launch of Windows 7 Could Stimulate Demand

2.3.2 Back-to-School Effect Mainly Reflected in Notebook PC Segment

2.3.3 ODD and HDD Shortages to Affect Some Shipments

2.3.4 Key ICs Important Factor

2.3.5 Supply of Intel G31 Chipset Is Source of Concern

3. Conclusion

Appendix

Recap of key developments in the worldwide desktop PC market in the first half of 2009, including shipment volume and desktop PC sales of the major brand-name vendors Acer, Apple, Dell, HP, and Lenovo

Outlook for desktop PC market development in the second half of 2009, including macro-economic indicators, key economic indicators relevant for the desktop PC market, and other key factors for desktop PCs such as the market launch of Windows 7

Worldwide desktop PC shipment forecast for 2010 and 2011

Companies and organizations analyzed or mentioned in the report include: Acer, Apple, Dell, HP, Intel, Lenovo, Microsoft, Panasonic, Pioneer

Figure 1  Worldwide Desktop PC Shipment Volume, 1H 2005 - 2H 2009

Figure 2  Unemployment Rate in the United States

Figure 3  Consumer Confidence in the United States

Figure 4  Purchasing Manager Index (PMI)

Table 1  Acer PC Sales, 1Q 2009

Table 2  Apple PC Sales, 1H 2009

Table 3  Dell PC Sales, February-July 2009

Table 4  HP PC Sales, 1H 2009

Table 5  Lenovo PC Sales, 1H 2009