1. Development of China's Rural PC Subsidy Program

2. Rural PC Subsidy Program: Impact Analysis

2.1 Positive Factors for PC Promotion in Rural Areas

2.1.1 PC Penetration Rate in Rural Areas Still Low; Large Market Potential

2.1.2 Strong Promotion Push by Government Policies

2.2 Negative Factors for PC Promotion in Rural Areas

2.2.1 Insufficient Infrastructure and Low Income Levels

2.2.2 Administrative Procedures, Counterfeit Notebook PCs

3. Strategies for Foreign Vendors in the Rural PC Program

3.1 Large Differences between Rural Areas in China; First Target Coastal Provinces

3.2 Teaming Up with Telecom Carriers; Pairing PCs with Internet Access Packages for Bundled Sales

4. General Strategies for Developing ICT Markets in China's Smaller Cities and Rural Areas

4.1 Characteristics of Tier 4-6 Cities and Rural Markets in China

4.1.1 Geographical Distribution

4.1.2 Average Income Levels Low

4.1.3 Education / Information Levels Not Similar

4.2 Development Strategies for Tier 4-6 Cities and Rural Areas in China

4.2.1 Target Markets

4.2.2 Channel Strategy

4.2.2.1 Setting Up Channels Oneself

4.2.2.2 Relying on Other Companies       

4.2.3 Product, Pricing and Marketing Strategies

MIC Perspective

Appendix

Current status of rural PC subsidy program in China, including an overview of selected vendors for the program in different provinces and the type of products they will supply.

Factors which could influence the program, including factors which could benefit the program and factors which could hinder it.

Strategies for foreign vendors in the rural PC subsidy program, including prioritizing different regions and possible strategic partners.

Characteristics of tier 4-6 cities and rural areas in China, including geographical features, incomes, and education levels.

Strategies for developing tier 4-6 cities and rural areas in China, including target market, channel, and product, pricing and marketing Strategies

Companies and organizations analyzed or mentioned in the report include: Acer, AMD, China Mobile, China Unicom, Dell, Founder, Great Wall, Haier, Hasee, HP, Intel, Langchao, Lenovo, Malata, Man Jiang, Southwest, TCL, Tongfang 

Table 1  Rural PC Subsidy Program in China: Winning Bidders by Province

Table 2  Rural PC Subsidy Program in China: Winning Bidders by Product Type and Price Range

Table 3  Rural PC Subsidy Program in China: Winning Bidders for Distribution Channel Licenses by Province

Table 4  Rural Income Levels in China, 2007

Table 5  Internet Penetration in Urban and Rural Areas in China, 2007

Table 6  Average Incomes of Rural Population and PC Penetration in Rural Areas, 2007

Table 7  Average Incomes of Farmers and PC Penetration in Rural Areas, 2007 (Cont.)

Table 8  Rural PC Subsidy Program in China: Winning Telecom Carriers for Distribution Channel Licenses by Province