1. Definition of Home Appliance Industry 
2. Policies for Home Appliance Industry Development 
2.1 New Demand from Urbanization 
2.2 Focus on Developing High-end Home Appliances 
3. Home Appliance Market Scale 
3.1 Three Subsidy Policies Boost Home Appliance Sales 
3.2 New-generation Consumers Prefer Smart Home Appliances 
3.3 E-commerce Rises as New Transaction Platform for Home Appliances 
4. Conclusion 
Appendix 
Glossary of Terms 
List of Companies

Scope of the Chinese home appliance industry, including air conditioners, refrigerators, and washing machines

Main factors upholding the growth of the Chinese home appliance industry after the government's subsidy programs ended in May 2013, including urbanization and the increase in disposable income of the post-80s and 90s generations

Market scale of the Chinese home appliance industry, touch on retail sales of electrical and audiovisual equipment during 2001 and 2013, as well as shipment volume of refrigerators, air conditioners, and washing machines in the same period

Companies and organizations analyzed or mentioned in the report include: Alibaba, Changhong, Goodaymart Logistics, Haier
  
 

Figure 1  Retail Sales of Electrical and Audiovisual Equipment in China, 2001 - 2013 
Figure 2  Refrigerator Shipment Volume in China, 2001 - 2013 
Figure 3  Washing Machine Shipment Volume in China, 2001 - 2013 
Figure 4  Air Conditioner Shipment Volume in China, 2001 - 2013
 

Table 1  Scope of the Chinese Home Appliance Industry