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The Taiwanese Tablet Industry, 1Q 2015

April 09, 2015 / Joen Yang

14 Page, Statistics Report

US$1,000 (Single User License)

Abstract

This research report presents shipment volume and value forecast and recent quarter review of the Taiwanese tablet industry. The report includes shipment volume and value, ASP, and product mix analysis. The content of this report is based on primary data obtained through interviews with tablet brands and makers. The report finds that the Taiwanese tablet industry's shipment volume reached about 28.8 million units in the fourth quarter of 2014, 33.5% but down 24.9% sequentially. Low-cost notebook PCs, continuing to be the hit in 2015, are argued to be the detrimental factor for tablets. As such, notebook PC brands plan to roll out at least seven to eight models priced at US$299 or lower with screen sizes of 10", 11", 13" and 14". This is anticipated to push notebook PC ASP (Average Selling Price) further down, threatening large-screen and two-in-one tablets, in particular, as they are often priced higher.

Table of Contents
Taiwanese Tablet Shipment Volume, 1Q 2012 - 4Q 2015
Taiwanese Tablet Shipment Value and ASP, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Volume by Screen Size, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Volume Share by Screen Size, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Volume by Operating System, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Share by Operating System, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Volume by Wireless Technology, 1Q 2012 - 4Q 2014
Taiwanese Tablet Shipment Share by Wireless Technology, 1Q 2012 - 4Q 2014
Intelligence Insight
Research Scope & Definitions

Companies covered
Acer, Advanced Plus, Amazon, Apple, Electronics Technology, B&N, Google, Intel, Keenhigh, Microsoft, Samsung, TI

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