According to research of the Taipei-based Market Intelligence & Consulting Institute (MIC) conducted as part of the ITIS project, shipment volume of the Greater Chinese notebook PC industry in the full-year 2009 is expected to reach 116.93 million units, growing 4.0% compared to 2008.
In the third quarter of 2009 shipment volume of the Greater Chinese notebook PC industry is estimated at 32.19 million units, up 17.9% sequentially. The industry's shipment value in the third quarter of 2009 is estimated at US$15.61 billion, up 17.4% sequentially.
Looking at the industry's development in the near-term future, Microsoft's Windows 7, Intel's CULV and the Arrandale CPU are expected to stimulate replacement demand in 2010.
According to MIC Industry Analyst Nicole Huang, "even though the shipment performance of the Greater Chinese notebook PC industry in the third quarter was somewhat affected by several component shortages, shipment of CULV models are increasing and the launch of Windows 7 is having a positive impact on demand. However, development of the market's wait-and-see attitude towards Windows 7 will be a key factor for the industry in the future."
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About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english
About ITIS
The Industry and Technology Intelligence Services (ITIS) project is managed by the Department of Industrial Technology of Taiwan's Ministry of Economic Affairs. As part of the project, research is conducted in a variety of fields, including the ICT sector. The project serves both the public and private sector.