1.Smartwatch Market Analysis 
1.1 Market Positioning: Targeting Healthcare/Sports/Children to Complement Services Provided by Smartphones 
1.2 Global Shipments: 138.7 Million Units by 2025 
1.2.1 Rising Health Awareness, Diversified Applications, and Declining Prices Drive Market Growth 
1.3 Brands’ Market Share: Apple as Market Leader and Unipolar Superpower in a Multipolar Market 
2.Trends in Smartwatches for Healthcare Applications 
2.1 From Biometrics Monitoring to Specialized Medical Use 
2.1.1 Heart Rate and Blood Oxygen: Detects Blood Volume and Concentration Changes with PPG; Heart Rate Monitoring is Mature due to Early Adoption 
2.1.2 Heart Rhythm: Collects ECG Signals and Draws ECGs Using Electric Shock Pads; Develops AI Capable of Interpreting Various Waveforms 
2.1.3 Pulse/Blood Pressure: Estimated from ECG and PPG Signals; Some Smartwatches Have Been Certified as Medical Products 
2.1.4 Stress and Sleep: Analyzes Activation of Nervous Systems via HRV; Leading Vendors Trying to Improve Accuracy by Detecting Sweat Secretion 
2.1.5 Blood Glucose: Non-invasive Blood Glucose Measurement as Leading Smartwatch Vendors’ Next Focus 
2.1.6 Summary 
3. Product Strategies of Three Leading Brands 
3.1 Apple: Enhances Measurement Functions and Creates a Data-sharing Ecosystem to Increase User Loyalty
3.1.1 Next Phase: Blood Pressure Measurement and Longer Battery Life 
3.1.2 Expands from Integration to Sharing of Health Data 
3.2 Samsung: Develops Emerging Biometrics Applications and Increase Medical Use of Smartwatches 
3.3 Google: Uses Smartwatches to Facilitate Medical Research and Aggressively Expands Wear OS Market Share 
4. MIC Perspective 
 

Development of the smartwatch market and includes global smartwatch shipment volume forecast for the period 2021-2025, touching on smartwatch market and brand positioning

Trends in smartwatches used in healthcare applications from biometrics monitoring to specialized medical use, including five major functions of smartwatches in healthcare

Product strategies of Apple, Samsung, and Google, touching on their major focus and next phase of development for smartwatches
 

Figure 1. Market Positioning of Smartwatches 
Figure 2. Worldwide Smartphone Shipment Volume and Growth Rate 
Figure 3. Smartwatch Brands’ Market Share in 2021 
Figure 4. Measurement of Heart Rate and Blood Oxygen Using PPG 
Figure 5 Measurement of Heart Rhythm using ECG 
Figure 6. Measurement of Pulse Wave and Blood Pressure 
Figure 7. Stress Measurement via EDA and Stress Relief Application 
Figure 8. Evolution of Biometrics Modules in Apple Watch 
Figure 9. Apple Health 
Figure 10. Evolution of Biometrics Applications of Samsung’s Smartwatches 
Figure 11. Google’s Wear OS Strategy