1.Smartwatch Market Analysis
1.1 Market Positioning: Targeting Healthcare/Sports/Children to Complement Services Provided by Smartphones
1.2 Global Shipments: 138.7 Million Units by 2025
1.2.1 Rising Health Awareness, Diversified Applications, and Declining Prices Drive Market Growth
1.3 Brands’ Market Share: Apple as Market Leader and Unipolar Superpower in a Multipolar Market
2.Trends in Smartwatches for Healthcare Applications
2.1 From Biometrics Monitoring to Specialized Medical Use
2.1.1 Heart Rate and Blood Oxygen: Detects Blood Volume and Concentration Changes with PPG; Heart Rate Monitoring is Mature due to Early Adoption
2.1.2 Heart Rhythm: Collects ECG Signals and Draws ECGs Using Electric Shock Pads; Develops AI Capable of Interpreting Various Waveforms
2.1.3 Pulse/Blood Pressure: Estimated from ECG and PPG Signals; Some Smartwatches Have Been Certified as Medical Products
2.1.4 Stress and Sleep: Analyzes Activation of Nervous Systems via HRV; Leading Vendors Trying to Improve Accuracy by Detecting Sweat Secretion
2.1.5 Blood Glucose: Non-invasive Blood Glucose Measurement as Leading Smartwatch Vendors’ Next Focus
2.1.6 Summary
3. Product Strategies of Three Leading Brands
3.1 Apple: Enhances Measurement Functions and Creates a Data-sharing Ecosystem to Increase User Loyalty
3.1.1 Next Phase: Blood Pressure Measurement and Longer Battery Life
3.1.2 Expands from Integration to Sharing of Health Data
3.2 Samsung: Develops Emerging Biometrics Applications and Increase Medical Use of Smartwatches
3.3 Google: Uses Smartwatches to Facilitate Medical Research and Aggressively Expands Wear OS Market Share
4. MIC Perspective