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Display

Key FPD Application and Technology Trends at SID Display Week 2009

August 10, 2009 / David Chen

88 Page, Topical Report

US$6,800 (Single User License)

Abstract

At this year's SID Display Week 2009, held in the US city of San Antonio at the Henry B. Gonzalez Convention Center from May 31 to June 5, MIC collected data on a large number of flat-panel display products. This report examines display technologies and applications of these products, and provides in-depth analysis of e-paper display, AM-OLED display, touch panel display, 3D display, LCD TV display, and mobile phone display development trends observed at SID 2009. This report also analyzes 475 papers presented at SID 2009 by companies, universities and research institutes, in order to shed more light on the latest R&D developments for FPD technologies.

Table of Contents
1. FPD Products at SID Display Week 2009

2. Display Applications at SID Display Week 2009

2.1 Applications of Showcased Products

2.2 Applications Showcased by Participating Vendors

3. Display Technologies of FPD Products at SID Display Week 2009

3.1 Display Technologies of Showcased Products

3.2 Display Technologies Adopted by Application Products

4. LCD TV Display

4.1 Size Specifications

4.2 Display Features

4.3 Other Key Features

4.3.1 LED Backlight

4.3.2 Ultra-slim Design

4.3.3 Low Power Consumption

4.3.4 Hybrid Backlight Platform

4.4 Technology Assessment

5. 3D Display

5.1 Size Specifications

5.2 Applications

5.3 Parallax Element Technology

6. Mobile Phone Display

6.1 Size Specifications

6.2 Display Technologies

6.3 Display Features

6.4 Technology Assessment

7. E-paper Display

7.1 Size Specifications

7.2 Applications

7.3 Display Technologies

7.4 Display Features

7.5 Technology Assessment

8. AM-OLED Display

8.1 Size Specifications

8.2 Applications

8.3 Display Features

8.4 Technology Assessment

9. Touch Panel Display

9.1 Size Specifications

9.2 Applications

9.3 Display Technologies

10. Key FPD Product Application Trends at SID Display Week 2009

10.1 TFT-LCD Still Dominant FPD Technology

10.2 Japanese Vendors Focus on Industrial Applications, Korean Vendors on Mainstream TV and IT Applications, US Vendors on E-Reader

10.3 2D Display Features Have Reached High Level in LCD TV Displays; 3D Display to Become New Battleground

10.4 Breakthroughs in Lenticular Lens Technology Accelerate Commercialization of 2D/3D Switchable LCD TV Displays

10.5 Successful Technology R&D Accelerates Market Penetration of LED Backlight LCD TV Displays

10.6 3D Monitor Application Market Emerging Strongly in 3D Display Segment

10.7 LG Display Has Technology Lead in Lenticular Lens Technology; Other Vendors Developing New Technologies

10.8 Share of Mobile Phone Displays with Multi-Touch, 3D Features Growing

10.9 New E-paper Display Technologies Focus on Color and Video Rate Advantages

10.10 E-Reader Application Gradually Becoming More Important for E-paper Display

10.11 AM-OLED Product Application Limited by Brightness Performance

10.12 Korean Companies Lead AM-OLED Technology Development in High Brightness and New Display Features

10.13 Adoption of New Touch Panel Technologies Sees Significant Growth

10.14 Out-cell Touch Panel Displays Remain Mainstream; Importance of In-cell Touch Products Encroached upon by On-cell Products

11. FPD Technology Papers at SID Display Week 2009

12. Papers Presented at SID Display Week 2009

12.1 Paper Presenters by Country

12.2 Paper Presenters by Organization Type

12.3 Papers by Technology Field

13. Papers Presented by Key Companies at SID Display Week 2009

14. Key FPD Technology Trends at SID Display Week 2009

14.1 Korean Organizations Continue to Strengthen Leading Positions in LCD and PDP Areas; Focus on OLED

14.2 US Organizations Continue to Strengthen Capabilities in OLED, E-paper, 3D Display, Pico Projector, Flexible Display Technologies

14.3 Taiwanese Organizations Concentrate Resources in LCD; Start to Strengthen Deployment in OLED, E-paper, 3D Display

14.4 New E-paper Technologies Challenge Mainstream E-paper Technology

14.5 Companies Are Most Aggressive in Presenting Papers on 3D Display Technology

14.6 Companies Continue to Invest in Commercialization of OLED Technology

Appendix

List of Topics
Overview of applications and display technologies of FPD products showcased at SID 2009

Analysis of LCD TV displays, 3D displays, mobile phone displays, e-paper displays, AM-OLED displays and touch panel displays showcased at SID Display Week 2009 based on first-hand observations of MIC analyst

Technology assessment of participating LCD TV display, mobile phone display, e-paper display, and AM-OLED display vendors at SID 2009 using MIC's own assessment system

Size, display feature, LED backlight, ultra-slim design and power saving developments among LCD TV displays

Progress of 2D local dimming LED backlight LCD TV displays and GRIN lenticular lens 2D/3D switchable LCD TV displays

Size, application, and parallax technology developments among 3D displays

Size, display technology, and display feature developments among mobile phone displays

Size, application, display technology, and display feature developments among e-paper displays

Size, application, display feature, and display technology developments among AM-OLED panel displays

Size, application, and display technology developments among touch panel displays

Current adoption and development of in-cell, on-cell, and out-cell touch panel technologies

Overall analysis of display technology papers presented at SID Display Week 2009, including breakdowns by paper presenters' country share and organization type and technology topics of papers

Detailed analysis of papers presented by 27 key companies at SID Display Week 2009, including the Japanese companies Sharp, Sony, NEC, TMD, Hitachi, Seiko Epson, Fujitsu, and Bridgestone, the Korean companies Samsung and LG Display, the Taiwanese companies AUO, CMO, Innolux Display, CPT, PVI, Wintek, the Chinese companies BOE, Tianma and TCL, US companies Kodak, 3M, Motorola and Pixtronix, the Dutch companies Liquavista, Polymer Vision, iRex Technologies, and the Finnish company Nokia.

Key trends of e-paper, 3D display and OLED technologies at SID Display Week 2009

Companies and organizations analyzed or mentioned in the report include:3M, Amazon, AUO, BOE, Bridgestone, Brother, Chonbuk National University, CMO, CPT, E-Ink, Epson, ETRI, Fujitsu, Hitachi Display, Hong Kong University of Science and Technology, InnoLux, iRex Technologies, ITI Techmedia, ITRI, KAIST, Kent Display, Kent State University, Kodak, Kyung Hee University, Kyushu University, LED Design, LG Display, Liquavista, Motorola, National Chiao Tung University, NEC LCD, Nokia, Philips, Pixtronix, Polymer Vision, PVI, Qualcomm, Samsung, Samsung Advanced Institute of Technology, Semiconductor Energy Laboratory, Sharp, SiPix, Sony, TCL, Tianma, TMD (Toshiba Mobile Display), Wintek

List of Figures
Figure 1 FPD Products Showcased at SID 2009 by Application Share

Figure 2 FPD Products Showcased at SID 2008 and SID 2009 by Application Share

Figure 3 FPD Products Showcased at SID 2009 by Display Technology Share

Figure 4 FPD Products Showcased at SID 2008 and SID 2009 by Display Technology Share

Figure 5 LCD TV Display Products Showcased at SID 2009 by Size Share

Figure 6 LCD TV Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 7 LCD TV Display Products Showcased at SID 2009 by Display Feature Share

Figure 8 GRIN Lenticular Lens 2D/3D Switchable LCD TV Display Technology

Figure 9 Five Primary Color Filter LCD TV Display Technology

Figure 10 LCD TV Display Products Showcased at SID 2009 by LED Backlight, Low Power and Ultra Slim Share

Figure 11 2D Local Dimming LED Backlight LCD TV Display Core Technology - White LED Hybrid Backlight Platform

Figure 12 3D Local Dimming LED Backlight LCD TV Display Core Technology - RGB LED Hybrid Backlight Platform

Figure 13 Technology Assessment Score of Participating LCD TV Display Vendors at SID 2009

Figure 14 3D Display Products Showcased at SID 2009 by Size Share

Figure 15 3D Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 16 3D Display Products Showcased at SID 2009 by Application Share

Figure 17 3D Display Products Showcased at SID 2008 and SID 2009 by Application Share

Figure 18 3D Display Products Showcased at SID 2009 by Parallax Element Technology Share

Figure 19 3D Display Technology Papers Presented at SID 2009 - With or Without Special Glasses

Figure 20 GRIN Lenticular Lens Technology

Figure 21 OCB 3D Display With OCB-LCD Glasses

Figure 22 OCB 3D Display Without Special Glasses

Figure 23 Dual-depth Imaging Switchable Technology

Figure 24 23" FHD Active Retarder 3D Monitor Display Core Technology

Figure 25 Mobile Phone Display Products Showcased at SID 2009 by Size Share

Figure 26 Mobile Phone Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 27 Mobile Phone Display Products Showcased at SID 2009 by Display Technology Share

Figure 28 Mobile Phone Display Products Showcased at SID 2008 and SID 2009 by Display Technology Share

Figure 29 Mobile Phone Display Products Showcased at SID 2009 by Display Feature Share

Figure 30 Mobile Phone Display Products Showcased at SID 2009: 3D Display Features

Figure 31 Mobile Phone Display Products Showcased at SID 2009: Multi-Touch Features

Figure 32 Technology Assessment for Participating Mobile Phone Display Vendors at SID 2009

Figure 33 E-paper Display Products Showcased at SID 2009 by Size Share

Figure 34 E-paper Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 35 E-paper Display Products Showcased at SID 2009 by Application Share

Figure 36 E-paper Display Products Showcased at SID 2008 and SID 2009 by Application Share

Figure 37 E-paper Display Products Showcased at SID 2009 by Display Technology Share

Figure 38 E-paper Display Products Showcased at SID 2008 and SID 2009 by Display Technology Share

Figure 39 E-paper Display Products Showcased at SID 2009 by Display Feature Share

Figure 40 Technology Assessment for Participating E-paper Display Vendors at SID 2009

Figure 41 AM-OLED Display Products Showcased at SID 2009 by Size Share

Figure 42 AM-OLED Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 43 AM-OLED Display Products Showcased at SID 2009 by Application Share

Figure 44 AM-OLED Display Products Showcased at SID 2008 and SID 2009 by Application Share

Figure 45 AM-OLED Display Products Showcased at SID 2009 by Display Feature Share

Figure 46 Technology Assessment Score of Participating AM-OLED Display Vendors at SID 2009

Figure 47 Touch Panel Display Products Showcased at SID 2009 by Size Share

Figure 48 Touch Panel Display Products Showcased at SID 2008 and SID 2009 by Size Share

Figure 49 Touch Panel Display Products Showcased at SID 2009 by Application Share

Figure 50 Touch Panel Display Products Showcased at SID 2008 and SID 2009 by Application Share

Figure 51 Touch Panel Display Products Showcased at SID 2009 by Display Technology Share

Figure 52 Touch Panel Display Products Showcased at SID 2008 and SID 2009 by In-cell, On-cell, and Out-cell Display Technology Share

Figure 53 Paper Presenters at SID 2009 by Country Share

Figure 54 Paper Presenters at SID 2008 and SID 2009 by Country Share

Figure 55 Paper Presenters at SID 2009 by Organization Type Share

Figure 56 Paper Presenters at SID 2008 and SID 2009 by Organization Type Share

Figure 57 Top 3 Paper Presenters at SID 2009 by Organization Type

Figure 58 Top 3 Paper Presenters at SID 2008 and SID 2009 by Organization Type

Figure 59 Papers Presented by Samsung at SID 2009 by Technology Share

Figure 60 Papers Presented by National Chiao Tung University at SID 2009 by Technology Share

Figure 61 Papers Presented by ITRI at SID 2009 by Technology Share

Figure 62 Papers Presented at SID 2009 by Technology Share

Figure 63 Papers Presented at SID 2008 and SID 2009 by Technology Share

Figure 64 Papers Presented by Key Companies at SID 2009 by Technology Share

Figure 65 Papers Presented by Key Japanese Companies at SID 2009 by Technology Share

Figure 66 Papers Presented by Key Korean Companies at SID 2009 by Technology Share

Figure 67 Papers Presented by Key Taiwanese Companies at SID 2009 by Technology Share

Figure 68 Papers Presented by Key Chinese Companies at SID 2009 by Technology Share

Figure 69 Papers Presented by Key US Companies at SID 2009 by Technology Share

Figure 70 Papers Presented by Key Dutch Companies at SID 2009 by Technology Share

Figure 71 Papers Presented by Key Finnish Company at SID 2009 by Technology Share

Figure 72 Papers Presented by Korean Organizations at SID 2009 by Technology Share

Figure 73 Papers Presented by US Organizations at SID 2009 by Technology Share

Figure 74 Papers Presented by Taiwanese Organizations at SID 2009 by Technology Share

Figure 75 E-paper Display Technology Papers Presented at SID 2009

Figure 76 3D Display Technology Papers Presented at SID 2009

Figure 77 OLED Technology Papers Presented at SID 2009

Figure 78 Human Eye Structure and 3D Image Principles

List of Tables
Table 1 FPD Products Showcased at SID 2009 by Vendor by Application

Table 2 FPD Products Showcased at SID 2009 by Display Technology by Application

Table 3 LCD TV Display Products Showcased at SID 2009 by Vendor by Size

Table 4 White LED Hybrid Backlight Roadmap

Table 5 3D Display Products Showcased at SID 2009 by Vendor by Size

Table 6 Mobile Phone Display Products Showcased at SID 2009 by Vendor by Size

Table 7 E-paper Display Products Showcased at SID 2009 by Vendor by Size

Table 8 AM-OLED Display Products Showcased at SID 2009 by Vendor by Size

Table 9 Touch Panel Display Products Showcased at SID 2009 by Vendor by Size

Table 10 Papers Presented by Key Companies at SID 2009 by Technology

Appendix

Research Scope

The annual SID International Symposium, Seminar, and Exhibition organized by the SID (Society for Information Display), attracts many FPD (Flat Panel Display) companies, universities and research institutes from around the world. Participants in the event aggressively show their recent progress in display technology or application products.

This year's SID Display Week 2009 exhibition was held in the US city of San Antonio at the Henry B. Gonzalez Convention Center from May 31 to June 5. MIC (Market Intelligence & Consulting Institute) collected data on technologies presented at the event as well as application products showcased by participating companies in order to provide a better understanding of the latest development trends in display technologies and application products.

MIC collected data on 340 FPD products showcased at by 14 companies at SID 2009, examining multi-year trends among technologies and application products.

MIC identified six key technologies and applications with the most potential impact on the industry's future development, including: e-paper display, AM-OLED display, touch panel display, 3D display, LCD TV display, mobile phone display.

This report also examines 475 papers presented at SID 2009 by companies, universities and research institutes, in order to shed more light on the latest R&D developments for FPD technologies.

Technology Summary

As there is a distance of approximately 6.5 cm between the left eye and right eye, the visual data received by the two eye retinas differs slightly due to differences in viewing angle. There are specific cells in the retina which are responsible for visual signals, including rods and cones. These are responsible for transforming light brightness and colors into optic nerve signals. The brain combines the two different viewing angle data to create a sense of depth. This leads to 3D visual effects for human eyes.

Real 3D visual effects are created through two types of parallax effects: binocular parallax and motion parallax. Binocular parallax functions as described above: different viewing angles of the right eye and left eye lead to different visual information received by the two eyes. These two sources of visual information are combined in the brain to form 3D effects. As for motion parallax, due to viewing angle changes as a result of motion, the received visual content is also constantly changing. The two sources of information are also combined by the brain and made into 3D visual effects.

By using either one of these two parallax effects, human eyes can experience 3D when viewing objects. If a 3D display features the two types of parallax effects, this can be defined as autostereoscopic display.

Therefore, if companies aim to create 3D visual effects for flat-panel displays, through parallax element technology each pixel on the display can be enabled to operate through parallax elements, and be able to modulate light brightness, colors and direction. This can enable the image data received by the left eye and right eye to form 3D effects due to viewing angle differences. The modulation of brightness and colors can determine the color resolution of a display. The direction of lights can determine the viewing zone space resolution.

Regarding flat-panel 3D displays with parallax technology, the strength of its display features relies on display pixels' modulation capabilities for brightness, colors and directions.

Glossary of Terms

TFT-LCD		Thin Film Transistor Liquid Crystal Display
a-Si TFT-LCD		Amorphous Silicon Thin Film Transistor LCD
LTPS TFT-LCD		Low Temperature Poly-Silicon Thin Film Transistor LCD
CGS TFT-LCD		Continuous Grain Silicon Thin Film Transistor LCD
STN-LCD		Super Twisted Nematic LCD
CSTN-LCD		Color STN-LCD
OLED		Organic Light Emitting Diode
AM-OLED		Active Matrix Organic Light Emitting Diode
PM-OLED		Passive Matrix Organic Light Emitting Diode
E-Paper		Electronic-Paper
OCB		Optically Compensated Bend
GRIN		Gradient Index
MEMS		Microelectro Mechanical System
PID		Public Information Display
FPD		Flat Panel Display

List of Companies

3M
Amazon
AUO
BOE
Bridgestone
Brother
Chonbuk National University
CMO
CPT
E-Ink
Epson
ETRI
Fujitsu
Hitachi Display
Hong Kong University of Science and Technology
InnoLux
iRex Technologies
ITI Techmedia
ITRI
KAIST
Kent Display
Kent State University
Kodak
Kyung Hee University
Kyushu University
LED Design
LG Display
Liquavista
Motorola
National Chiao Tung University
NEC LCD
Nokia
Philips
Pixtronix
Polymer Vision
PVI
Qualcomm
Samsung
Samsung Advanced Institute of Technology
Semiconductor Energy Laboratory
Sharp
SiPix
Sony
TCL
Tianma
TMD (Toshiba Mobile Display)
Wintek

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