The Market Intelligence & Consulting Institute (MIC) has released a survey on user behavior regarding Taiwan's social media platforms and messaging apps. Among the top five most-used platforms in Taiwan, Facebook remains the most popular (70%), followed by YouTube (53%), Instagram (34%), PTT (11%), and Dcard (9%). A significant generational gap is evident in social media usage patterns. For users aged 18-25, over 60% use YouTube and Instagram, with Instagram usage notably higher than the overall average. Facebook, the most widely used platform, shows a clear divide at age 35: usage is below 60% for those aged 18-35, while about 75% of users aged 36-65 prefer the platform.

Which social media platforms do you use most frequently? (Select up to 5 options)

Note 1: Valid sample sizes are 133 for ages 18-25, 202 for ages 26-35, 238 for ages 36-45, 226 for ages 46-55, and 214 for ages 56-65.
Note 2: Options with a total proportion below 5% are not shown in the above table. The bottom of the table indicates the age group with the highest proportion for each item.
Source: MIC, November 2024

Industry analyst Chiya Hung noted that the top three reasons for using social media have shifted, with "watching entertainment content" now the primary reason, surpassing "keeping in touch with family and friends," while "accessing news and information' has seen an increase from the previous year. Social media platforms have evolved from being a core tool for social communication to a key channel for receiving comprehensive information.

About Market Intelligence & Consulting Institute (MIC):

Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.

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