Amid the COVID-19 pandemic, 53.3% of Taiwanese netizens ordered food delivery in the first half of 2020, according to a survey conducted by MIC (Market Intelligence & Consulting Institute), a government think tank and IT research institute in Taiwan., from January 21 to June 5, 2020. “Based on the findings, 10.9% of netizens had ordered food delivery for the first time during the research period while 22.1% had increased the number of delivery orders,” said Mandy Wang, industry analyst with MIC.
How often did you order food delivery amid COVID-19 pandemic in the first half of 2020? (Single-choice question)
Note 1: 1,068 effective samples were collected during the research period from January 21 to June 5, 2020.
Note 2: This excludes grocery delivery services
Source: MIC, August 2020
When it comes to the most popular food delivery platforms in Taiwan, 79.6% of netizens in Taiwan have ordered through Foodpanda, 60.8% through UberEats, 8.3% through foodomo, 7.6% through websites of restaurants, and 5.3% through JKOS. Up to 77.3% of netizens who ordered food delivery before said they will continue to do so. The findings also revealed that 50.4% of netizens order food delivery to save time, 39.4% to reduce physical contacts with other people, 38.7% because of discounts, 38.3% for bad weather conditions and/or just wanting to stay home, and 26.4% due to a wide variety of food delivery choices. Taking the first-timers and the number of delivery orders into account, reducing physical contacts with other people is a major growth driver in the research period. Despite the popularity of food delivery, there are several factors to prevent people from ordering food delivery. The results suggest 44.3% of netizens do not want to order food delivery due to extra delivery costs, 23.7% due to higher food prices compared to eating in stores, 23.3% due to lack of online food ordering experience, 19.8% because they still prefer to dine in restaurants, and 12.2% due to limited food delivery choices in their neighborhoods.
To know more about this topic, please visit: Online Shopping Usage and Channels of Taiwanese Netizens
For future receipt of press releases, please subscribe here.
To know more about MIC research findings, please access our website.
For future inquiry, please contact MIC Public Relations.
Founded in 1987, Market Intelligence & Consulting Institute (MIC) is a government think tank and premier IT industry research and consulting firm based in Taipei, Taiwan. We are dedicated to providing intelligence, in-depth analysis, strategic consulting services on global IT product and technology trends, and industry- and market-focused research with an Asia-Pacific perspective. MIC is part of the Institute for Information Industry