Definition of Generation Z
Generation Z Characteristics
Generation Z Online Behaviors
Multimedia Content Platforms
Social Media Services and Internet Celebrities
Comic Books and Animation
Virtual IP Services
Online Game Services
Analysis of characteristics of Taiwan Generation Z, including their pocket money, online device preferences, smartphone brand preferences, purchase decision influencers, and leisure activity preferences, and examines how influential these factors are.
Online behavioral findings of Taiwan Generation Z with customer demographic attributes of gender and age and includes their smartphone use frequency, app preferences, and online purchase timing.
Taiwan Generation Z’s behavior characteristics and consumption patterns for traditional media such as TVs and magazines/newspapers; multimedia content platforms such as TouTube and live-streaming services; social media services and internet celebrities; for short video services such as TikTok; online games and e-sports live-streaming such as YouTube Gaming and Twitch, and Facebook Gaming; comic books/animation and virtual IP services; online music platforms such as KKBox, YouTube Music, and Spotify as well as live concerts.