Summary of Key Findings
Overall Cosmetics Shopping Analysis
Cosmetic Shopping Behavior: Skin Care Products
Cosmetic Shopping Behavior: Makeup Products
Cosmetic Shopping Behavior: Face Washes and Cleansers
Consumers’ brand and channel preference rankgins when buying cosmetics online
Top 20 cosmetics rankings in the category of skin care, makeup, and face washing and cleansing products that consumers like to buy online
The most frequently purchased skin care product categories in Taiwan and includes top 10 brands in each product category.
The most frequently purchased makeup product categories in Taiwan and includes top 10 brand rankings in each product category
The most frequently purchased face washing and cleansing categories in Taiwan and include top 20 brand rankings in each product category.
Reasons consumers like or dislike to buy cosmetics online, touching on top 10 shopping incentive rankings.