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ALL China Research Communications Computing Semiconductor Software and Consumer Electronics TAIWAN

Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances

June 07, 2019 / Rosa Chang

36 Page, Symposium

US$3,000 (Single User License)

Abstract

According to the survey conducted by MIC, the number of Taiwanese consumers preferring both physical & online shopping and online shopping-only is increasing; the number of consumers preferring to shop only at physical stores, however, is declining, indicating that online retail platforms have become an important channel for consumers when they want to make purchases. This report provides an analysis of Taiwanese consumers’ buying behavior towards fast-moving consumer goods and smart home appliances and examines the findings from various perspectives.

Table of Contents
1. Overall Physical and Online Shopping Behavior Analysis

1.1 Types of Retail Channels in Taiwan

1.2 Five Retail Channel Types

2. Online Shopping Behavior Analysis

2.1 Survey Description

2.2 Physical vs. Online

2.3 Average Monthly Online Retail Spending, 2014-2018

2.4 Information Platform Types

2.5 Connected Devices

2.6 Age Differences

2.7 Online Shopping via Mobile Devices

2.8 Online Shopping Channels

2.9 Online Shopping Platforms

2.10 Online Shopping Categories

2.11 Online Payment Methods

2.12 Online Shopping Delivery Methods

3. Online Shopping Behavior Analysis-Fast-moving Consumer Goods

3.1 Scope of Fast-moving Consumer Goods

3.2 Channels to Obtain FMCG Information

3.3 Online Shopping Experiences with FMCG (4Q 2018)

3.4 FMCG Online Shopping Motivations

3.5 FMCG Categories of Top 5 Brands

3.6 FMCG Online Shopping Platforms

4. Online Shopping Behavior Analysis-Smart Home Appliances

4.1 Scope for Smart Home Appliances

4.2 Platforms to Obtain Smart Home Appliance Information

4.3 Online Shopping Experiences with Smart Home Appliances (4Q 2018)

4.4 Preferences for Small-size Smart Home Appliances and Smart Speakers

4.5 Channels to Purchase Smart Home Appliances

4.6 Smart Home Appliance Online Shopping Platforms

5. Conclusion

5.1 Online Shopping Behavior and Trend Analysis

5.2 Online Shopping Behavior and Trend Analysis (Continued)

Copyright and Intellectual Property Policy

List of Topics
Overview of Taiwan’s retail channels such as physical and online and four types of retail channels in 2017 and 2018, and includes the survey findings regarding differences across shopping platforms, PC and mobile devices, payment and delivery methods, and age cohorts

Online shopping behavior of Taiwan’s consumers towards fast-moving consumer goods and includes the survey findings regarding differences across information-acquiring channels, shopping platforms, and purchase channels.

Online shopping behavior of Taiwan’s consumers towards smart home appliances and includes the survey findings regarding differences across shopping platforms, and purchase channels.

List of Figures
Figure 1： Types of Retail Channels in Taiwan

Figure 2： Five Retail Channel Types

Figure 3： Physical vs. Online

Figure 4： Physical vs. Online

Figure 5： Information Platform Types

Figure 6： Connected Devices

Figure 7： Age Differences

Figure 8： Online Shopping via Mobile Devices

Figure 9： Online Shopping Channels

Figure 10：Online Shopping Platforms

Figure 11：Online Shopping Categories and Items

Figure 12：Online Payment Methods

Figure 13：Online Shopping Delivery Methods

Figure 14：Scope of Fast-moving Consumer Goods

Figure 15：Channels to Obtain FMCG Information

Figure 16：Online Shopping Experiences with FMCG (4Q 2018)

Figure 17：FMCG Online Shopping Motivations

Figure 18：FMCG Online Shopping Platforms

Figure 19：Scope for Smart Home Appliances

Figure 20：Platforms to Obtain Smart Home Appliance Information

Figure 21：Online Shopping Experiences with Smart Home Appliances (4Q 2018)

Figure 22：Preferences for Small-size Smart Home Appliances and Smart Speakers

Figure 23：Channels to Purchase Smart Home Appliances

Figure 24：Preferences for Small-size Smart Home Appliances and Smart Speakers

List of Tables
Table 1： Average Monthly Online Retail Spending, 2014-2018

Table 2： FMCG Categories of Top 5 Brands

Companies covered
book.com, Carousell, Citiesocial, Chemical Shopping, eBay, ET Mall, Facebook, Friday plus, Friday, Hawley & Hazel, , Gomaji, Kimberly-Clark, Kao Taiwan, Kuo Brothers, Momo, Myfone Shopping, Pchome, Pcone.com.tw, pcstore.com.tw, Pinkoi, Rakuten, Ruten, Shopee, S. C. Johnson & Son, Taobao, Udn Shopping, Unicharm, Unilever, Yahoo, Yuen Foong Yu

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