1.Development of the Global Smarwatch Industry 
1.1 Apple Watch to Drive Global Market Growth 
1.2 Apple the Biggest Player in Smartwatch Market 
2.Global Development of Smartwatch Features 
2.1 Three Major Smartwatch Trends 
2.2 Three Development Trends of Smartwatch Functions 
2.2.1 Direct Internet connectivity as Key Feature of Multi-functional Smartwatches 
2.2.2 Popularization of NFC Payment 
2.2.3 Smartwatches as Personal Health Monitoring Gadgets 
3. Product Strategies of Leading Smartwatch Vendors
3.1 Apple Taps into MVNO Market with Direct Internet Access
3.2 Fitbit Targets Demand for High Price-Performance Products and Aggressively Taps into Healthcare Market
3.3 Fossil Defends Market Share with Fast Time-to-Market Strategy and Basic Smartwatch Functions
3.4 Garmin Avoids Competition with GPS Smartwatches Designed for Sports
3.5 Smartwatch Features Give a Clue to Vendors’ Future Developments
4.MIC Persepctive 
Glossary of Terms 
List of Companies 
 

Development of the global smart watch industry, touching on development of Apple and other brands

Development of smart watch features and includes its three key trends

Development of brands, including Apple, Fitbit, Fossil, and Garmin, and their product strategies 

Figure 1 Worldwide Shipment Volume of Smart Wearable Devices, 2015 - 2022 
Figure 2 Features and Prices of Top 5 Smartwatch Brands 
Figure 3 DexcomG5 Continuous Glucose Monitoring System Co-developed by Fitbit and Dexcom 
Figure 4 Fossil’s Smartwatch with Watch Hand Movements 
Figure 5 Comparison of Smartwatch Features Provided by Vendors 

Table 1 Worldwide Smartwatch Shipments by Vendor, 2016 - 2017 
Table 2 Development of Smartwatch Functions in 2017 and 2018