Worldwide Major Mobile Phone Vendor Performance, 4Q 2018
December 07, 2018 / Eddie Han
21 Page, Statistics Report
US$1,200 (Single User License)


Global mobile phone market volume grew sequentially but declined year-on-year in the third quarter of 2018, reaching 473.3 million units. Of the total mobile phones, 373 million smartphones were shipped in the same quarter, up sequentially but decline year-on-year. This is mainly attributed to the fact that Taiwan's shipments to the Chinese market continued to decline and shipments to India were also lukewarm. New smartphone products and specifications were not attractive enough to stimulate the replacement demand, leading to weak shipment performance. Global smartphone market volume is projected to reach 400 million units in the fourth quarter of 2018, up sequentially but down year-on-year. In addition to strong shipments to Apple for its seasonal sales towards year-end, the market will likely to be benefited by festivals around the world such as China's Single Day, India's Diwali, and Christmas holidays in the Western countries. Global smartphone market volume is estimated to reach 1.89 billion units in 2018.
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